One Man's Stomachache. A Billion-Dollar Industry. The Strange Birth of the American Antacid
The antacid market in the United States is worth billions of dollars and fills entire pharmacy aisles. But it all traces back to a candy salesman in 1928 who just couldn't shake his indigestion. The story of how that humble moment turned into one of America's most-purchased health products is weirder — and more human — than you'd expect.